Concept explainer
What is AI?
In 30 seconds
AI is software that does tasks that normally need human judgement, like understanding language, spotting patterns and making recommendations.
Think of it like...
A very fast, very literal assistant who has seen a huge number of examples but has never worked a day in your business.
Where it helps
Repetitive work with clear patterns: sorting, drafting, summarising, extracting, answering routine questions.
Where it goes wrong
Unclear tasks, poor data, and situations that need real accountability or empathy.
Try this
Write down one task your team repeats every week. If you can describe the steps and what "done" looks like, AI can probably help.